Stemming from the collective desire of cable and entertainment companies to take a systematic, industry-level approach to the hiring and retention of military veterans, Mission Media was developed by the industry’s Veterans Advisory Council and launched in September 2015.
Mission Media will cover all aspects of veteran recruitment and retention including: developing best practices for industry companies centering on the most effective ways to identify, recruit and retain veteran talent; training sessions for human resources managers in cable who are unfamiliar with recruiting and retaining veterans; virtual job fairs; and partnerships with veteran-related nonprofits and government agencies. Mission Media also serves as an umbrella brand for unifying the industry’s veterans hiring activities.
ABOUT MISSION MEDIA
WHY FOCUS ON VETERANS?
If you have questions about Mission Media, please contact Pamela Williams, CAE, Executive Director, CTHRA, the industry's human resources association.
With more than one million service members leaving the military over the next five years, and unemployment rates among post-9/11 veterans exceeding those of the population at large, there is an on-going public movement to rally support for putting those who have served into civilian careers. As a growing, dynamic industry, cable – with its nationwide footprint, diversity of companies, wide range of needed skills and positions at all levels – offers outstanding opportunities for veterans as they leave military service. Hiring veterans is not only the “right” thing to do, it has strategic value for the cable and industry in the following ways:
KEY WORKFORCE TALENT
Imbued with the attributes of leadership, teamwork, learning agility, and high ethics and integrity, veterans are a valuable talent pool who can enrich industry corporations at all levels.
The veteran community is a visible and influential demographic representing consumers of our industry’s products and services. With over $1.1 trillion in estimated purchasing power, veterans are an important customer set.
DIVERSITY AND COMPLIANCE
Tracking of Veteran hiring is already a part of compliance activities for federal government suppliers (Vets-100A). With growing OFCCP interest in oversight and benchmark setting for veteran and persons with disabilities hiring, a well-articulated veteran hiring strategy can be an important contributor to a corporate compliance strategy.
NATIONAL DIALOGUE ON VETERAN EMPLOYMENT
As a visible and powerful coalition of companies, the NCTA, will be at the forefront of the effort to address Veteran’s hiring at an industry level. With over one million service members leaving the military over the next five years, and on-going unemployment rates among Post-9/11 veterans exceeding those of the population at large, there is on-going public movement in place to rally support for putting those who have served into civilian careers.